Topic: Marketing Campaigns
Overview of a Private Labeling Digital Signage Network
isnare
Recently, we explored digital signage in the context of how it is used to support a company brand. In that type of project, ROI is extremely difficult to calculate because there are no revenue streams that are directly attached to it. The content is developed to expose viewers, even subconsciously ...
Bayer Agrees to Correct Misleading Information about Yaz
consumeraffairs.com
<div id="subtitle">Oral contraceptive was promoted for non-approved uses</div><div><p>Bayer Corporation has agreed to stop a "deceptive ad campaign" regarding an oral contraceptive, "Yaz," and will spend $20 million publicly correcting misleading assertions about the product, California Attorney ...
Religion Today
AP News
Jet makers defend their planes in new ads
AP News
<div id="subtitle">Maker of Cessna jets defend 'Spartan' corporate plane; Hawker Beechcraft touts 'green' jet</div><div><p>Banks got lambasted for their corporate jets after receiving government funds. Congress and the public scourged auto executives for flying their private planes ...
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