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<feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en"><title>News on Online Advertising Services</title><link href="http://www.newsaboutinsurance.com/topic/Online%20Advertising%20Services" rel="alternate"></link><id>http://www.newsaboutinsurance.com/topic/Online Advertising Services</id><updated>2010-03-10T15:39:43Z</updated><entry><title>Eyeblaster plans initial public offering, again</title><link href="http://www.newsaboutinsurance.com/article/Eyeblaster%20plans%20initial%20public%20offering%2C%20again" rel="alternate"></link><updated>2010-03-10T13:46:36Z</updated><author><name>AP News</name></author><id>tag:www.newsaboutinsurance.com,2010-03-10:/article/Eyeblaster%20plans%20initial%20public%20offering%2C%20again</id><summary type="html">&amp;lt;div id="subtitle"&amp;gt;Online advertising company &lt;a title="Eyeblaster Inc." href="/topic/Eyeblaster+Inc." &gt;Eyeblaster&lt;/a&gt; says planning initial public offering, again&amp;lt;/div&amp;gt;&amp;lt;div&amp;gt;&amp;lt;p&amp;gt;Online advertising company Eyeblaster Inc. is planning an initial public offering, according to a &lt;a title="U.S. Securities and Exchange Commission" href="/topic/U.S.+Securities+and+Exchange+Commission" &gt;Securities and Exchange Commission&lt;/a&gt; filing on Wednesday, though it did not disclose an expec...</summary><category term="Advertising"></category><category term="Financial Markets"></category><category term="Stock Activity"></category><category term="Stock Offerings"></category><category term="IPOs"></category><category term="Jobs and Labor"></category><category term="Layoffs and Downsizing"></category><category term="Technology"></category><category term="Computer Technology"></category><category term="Software"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="JPMorgan Chase &amp; Co."></category><category term="Eyeblaster Inc."></category></entry><entry><title>Internet Marketing For Business as a Means to Advance in the Market</title><link href="http://www.newsaboutinsurance.com/article/Internet%20Marketing%20For%20Business%20as%20a%20Means%20to%20Advance%20in%20the%20Market" rel="alternate"></link><updated>2010-03-10T15:39:43Z</updated><author><name>isnare</name></author><id>tag:www.newsaboutinsurance.com,2010-03-10:/article/Internet%20Marketing%20For%20Business%20as%20a%20Means%20to%20Advance%20in%20the%20Market</id><summary type="html">&lt;p&gt;Businesses are given the opportunity to be more competitive in their respective markets through internet marketing. Using the internet in promoting products and services has become one of the most innovative ways of increasing sales in an inexpensive and effective way. Internet marketing for business is a choice that is becoming a preference by different kinds of businesses because of the various benefits that it offers in the different industries. Through internet marketing, businesses are g...</summary><category term="Marketing"></category><category term="Internet Marketing"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category></entry><entry><title>Brussels greenlights Microsoft, Yahoo! web deal</title><link href="http://www.newsaboutinsurance.com/article/Brussels%20greenlights%20Microsoft%2C%20Yahoo%21%20web%20deal" rel="alternate"></link><updated>2010-02-22T08:45:30Z</updated><author><name>AFP American Edition</name></author><id>tag:www.newsaboutinsurance.com,2010-02-22:/article/Brussels%20greenlights%20Microsoft%2C%20Yahoo%21%20web%20deal</id><summary type="html">&amp;amp;lt;div&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;European and US regulators on Thursday gave their blessing to &lt;a title="Microsoft Corporation" href="/topic/Microsoft+Corporation" &gt;Microsoft&lt;/a&gt;'s plan to take on &lt;a title="Yahoo! Inc." href="/topic/Yahoo!+Inc." &gt;Yahoo!&lt;/a&gt;'s internet search and advertising business, designed to challenge market leader &lt;a title="Google Inc." href="/topic/Google+Inc." &gt;Google&lt;/a&gt;.&amp;amp;lt;/p&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;"The &lt;a title="European Commission" href="/topic/European+Commi...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Company Activities and Information"></category><category term="Mergers and Acquisitions"></category><category term="Politics"></category><category term="World Politics"></category><category term="European Politics"></category><category term="EU Politics"></category><category term="Technology"></category><category term="Computer Technology"></category><category term="Software"></category><category term="Search Software"></category><category term="Internet"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Western Europe"></category><category term="Google Inc."></category><category term="Brussels"></category><category term="Bing.com"></category><category term="Internet Search and Navigation Services"></category></entry><entry><title>The Truth About AdSense Cash</title><link href="http://www.newsaboutinsurance.com/article/The%20Truth%20About%20AdSense%20Cash" rel="alternate"></link><updated>2010-02-22T14:54:50Z</updated><author><name>isnare</name></author><id>tag:www.newsaboutinsurance.com,2010-02-22:/article/The%20Truth%20About%20AdSense%20Cash</id><summary type="html">&lt;p&gt;What?s the truth about &lt;a title="Google AdSense" href="/topic/Google+AdSense" &gt;AdSense&lt;/a&gt; cash? What do you need to know to make a success out of Adsense? A lot of webmasters fail to fully understand what Google AdSense is about and what it takes to make it a success. Google AdSense is one of the most popular pay-per-click schemes on the market. Countless numbers of webmasters all over the world use AdSense in order to make some AdSense cash.&amp;amp;lt;br&amp;amp;gt;&amp;amp;lt;br&amp;amp;gt;Some have made...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Marketing"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google AdSense"></category></entry><entry><title>AdSense Rules You Need to Know</title><link href="http://www.newsaboutinsurance.com/article/AdSense%20Rules%20You%20Need%20to%20Know" rel="alternate"></link><updated>2010-02-22T22:42:38Z</updated><author><name>isnare</name></author><id>tag:www.newsaboutinsurance.com,2010-02-22:/article/AdSense%20Rules%20You%20Need%20to%20Know</id><summary type="html">&lt;p&gt;Often the eagerness to start making money with &lt;a title="Google AdSense" href="/topic/Google+AdSense" &gt;AdSense&lt;/a&gt; blinds a new AdSense publisher to the importance of knowing the rules on how to use AdSense. Many beginners dismiss the need to know about all the rules often assuming that all AdSense rules are common sense. You should know the rules of the game before you start playing it otherwise you could spend a long time doing it wrong.&amp;amp;lt;br&amp;amp;gt;&amp;amp;lt;br&amp;amp;gt;But this is one of...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Law"></category><category term="Intellectual Property"></category><category term="Copyrights"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google Inc."></category><category term="Google AdSense"></category><category term="Digital Millennium Copyright Act"></category></entry><entry><title>The Perfect Route Towards AdSense Cash</title><link href="http://www.newsaboutinsurance.com/article/The%20Perfect%20Route%20Towards%20AdSense%20Cash" rel="alternate"></link><updated>2010-02-22T22:42:41Z</updated><author><name>isnare</name></author><id>tag:www.newsaboutinsurance.com,2010-02-22:/article/The%20Perfect%20Route%20Towards%20AdSense%20Cash</id><summary type="html">&lt;p&gt;We all know that &lt;a title="Google AdSense" href="/topic/Google+AdSense" &gt;Google AdSense&lt;/a&gt; has changed immensely over the many years it has operated as the premier PPC scheme for webmasters. There was a time when it was relatively easy to make a little extra cash with AdSense. A time when it was a fledgling service, when it was learning and adapting to an environment that was new to the potential of PPC schemes.&amp;amp;lt;br&amp;amp;gt;&amp;amp;lt;br&amp;amp;gt;The rules were little lax in those days and m...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google Inc."></category><category term="Google AdSense"></category></entry><entry><title>What is the Meaning of Internet Marketing?</title><link href="http://www.newsaboutinsurance.com/article/What%20is%20the%20Meaning%20of%20Internet%20Marketing%3F" rel="alternate"></link><updated>2010-02-22T23:45:44Z</updated><author><name>isnare</name></author><id>tag:www.newsaboutinsurance.com,2010-02-22:/article/What%20is%20the%20Meaning%20of%20Internet%20Marketing%3F</id><summary type="html">&lt;p&gt;For the last few articles, we've discussed leads, lead generation and how to achieve great results by generating sales leads in your own marketing system. Today I want to take it one step further and reflect on how this process can meld into your internet marketing strategies.&amp;amp;lt;br&amp;amp;gt;&amp;amp;lt;br&amp;amp;gt;As you know by now, I like to get the business meaning of any subject regarding marketing by referring to &lt;a title="Wikimedia Foundation Inc." href="/topic/Wikimedia+Foundation+Inc." &gt;...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Marketing"></category><category term="Internet Marketing"></category><category term="Technology"></category><category term="Computer Technology"></category><category term="Software"></category><category term="Search Software"></category><category term="Internet"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google Inc."></category><category term="Wikimedia Foundation Inc."></category></entry><entry><title>Making Money on Your Website Using Google</title><link href="http://www.newsaboutinsurance.com/article/Making%20Money%20on%20Your%20Website%20Using%20Google" rel="alternate"></link><updated>2010-02-23T01:35:14Z</updated><author><name>isnare</name></author><id>tag:www.newsaboutinsurance.com,2010-02-23:/article/Making%20Money%20on%20Your%20Website%20Using%20Google</id><summary type="html">&lt;p&gt;If you have been using the internet for some time now, then you have probably heard of the &lt;a title="Google AdSense" href="/topic/Google+AdSense" &gt;Google AdSense&lt;/a&gt;. This &lt;a title="Google Inc." href="/topic/Google+Inc." &gt;Google&lt;/a&gt; program hosts pay-per-click advertisements on websites. It is very simple in that when a user clicks on an advertisement on your site, you get paid!&amp;amp;lt;br&amp;amp;gt;&amp;amp;lt;br&amp;amp;gt;So, if it is really simple to make money using AdSense, how come webmasters are ...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Technology"></category><category term="Computer Technology"></category><category term="Software"></category><category term="Search Software"></category><category term="Internet"></category><category term="Websites"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google Inc."></category><category term="Google AdSense"></category><category term="Google AdWords"></category><category term="Google Toolbar"></category></entry><entry><title>5 Secrets to Improve Your Click- Through Rate</title><link href="http://www.newsaboutinsurance.com/article/5%20Secrets%20to%20Improve%20Your%20Click-%20Through%20Rate" rel="alternate"></link><updated>2010-02-23T09:03:44Z</updated><author><name>isnare</name></author><id>tag:www.newsaboutinsurance.com,2010-02-23:/article/5%20Secrets%20to%20Improve%20Your%20Click-%20Through%20Rate</id><summary type="html">&lt;p&gt;PPC campaign is considered to be the most successful and result generating online ad campaign. It aims at diverting more traffic to your website and increasing your sales and revenue. The most important parameters in a PPC ad are the click through rate.&amp;amp;lt;br&amp;amp;gt;&amp;amp;lt;br&amp;amp;gt;Making efforts to improve the click through rates would reduce the cost of your PPC campaign and will give you better results.&amp;amp;lt;br&amp;amp;gt;&amp;amp;lt;br&amp;amp;gt;&amp;amp;lt;b&amp;amp;gt;Let us have a look at 5 secre...</summary><category term="Advertising"></category><category term="Technology"></category><category term="Internet"></category><category term="Internet Domains"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category></entry><entry><title>YouTube leads Google charge in display ad market</title><link href="http://www.newsaboutinsurance.com/article/YouTube%20leads%20Google%20charge%20in%20display%20ad%20market" rel="alternate"></link><updated>2010-02-23T15:32:49Z</updated><author><name>AFP Global Edition</name></author><id>tag:www.newsaboutinsurance.com,2010-02-23:/article/YouTube%20leads%20Google%20charge%20in%20display%20ad%20market</id><summary type="html">&amp;amp;lt;div&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;&lt;a title="Google Inc." href="/topic/Google+Inc." &gt;Google&lt;/a&gt; on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival &lt;a title="Yahoo! Inc." href="/topic/Yahoo!+Inc." &gt;Yahoo!&lt;/a&gt;&amp;amp;lt;/p&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;Google said the home pages of its globally-popular video-sharing website &lt;a title="YouTube LLC" href="/topic/YouTube+LLC" &gt;YouTube&lt;/a&gt; have become hot venues for display ads....</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="YouTube LLC"></category><category term="Google Inc."></category><category term="DoubleClick Inc."></category><category term="Neal Mohan"></category><category term="Tom Pickett"></category></entry><entry><title>Know More About the Benefits of Affiliate Marketing and Internet Marketing SEO</title><link href="http://www.newsaboutinsurance.com/article/Know%20More%20About%20the%20Benefits%20of%20Affiliate%20Marketing%20and%20Internet%20Marketing%20SEO" rel="alternate"></link><updated>2010-02-23T20:15:41Z</updated><author><name>isnare</name></author><id>tag:www.newsaboutinsurance.com,2010-02-23:/article/Know%20More%20About%20the%20Benefits%20of%20Affiliate%20Marketing%20and%20Internet%20Marketing%20SEO</id><summary type="html">&lt;p&gt;You have decided to leave that boring nine to five job and start off with an independent venture on your own. You have heard of the internet and the host of business opportunities that it promises. There are many people around you who are comfortably earning from home and smiling all the way to the bank at the end of the month. It is obvious that you want to be like them and the good news is that you can with the correct formula of affiliate marketing and internet marketing SEO.&amp;amp;lt;br&amp;amp...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Marketing"></category><category term="Internet Marketing"></category><category term="Technology"></category><category term="Computer Technology"></category><category term="Software"></category><category term="Search Software"></category><category term="Internet"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category></entry><entry><title>Web ad group launches privacy education campaign</title><link href="http://www.newsaboutinsurance.com/article/Web%20ad%20group%20launches%20privacy%20education%20campaign" rel="alternate"></link><updated>2010-02-23T21:14:30Z</updated><author><name>AP News</name></author><id>tag:www.newsaboutinsurance.com,2010-02-23:/article/Web%20ad%20group%20launches%20privacy%20education%20campaign</id><summary type="html">&amp;amp;lt;div id="subtitle"&amp;amp;gt;Internet advertising group launches campaign to educate consumers about online privacy&amp;amp;lt;/div&amp;amp;gt;&amp;amp;lt;div&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;A group of leading Internet publishers and digital marketing services on Thursday launched an online campaign to educate consumers about how they are tracked and targeted for pitches on the Web.&amp;amp;lt;/p&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;The &lt;a title="Interactive Advertising Bureau" href="/topic/Interactive+Advertising+Bureau" &gt;Inte...</summary><category term="Media"></category><category term="Advertising"></category><category term="Marketing"></category><category term="Internet Marketing"></category><category term="Technology"></category><category term="Internet"></category><category term="Websites"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="The Walt Disney Company"></category><category term="Google Inc."></category><category term="Rick Boucher"></category><category term="Interactive Advertising Bureau"></category><category term="David Doty"></category><category term="Commerce Subcommittee on Communications"></category></entry><entry><title>PPC Pay Per Click</title><link href="http://www.newsaboutinsurance.com/article/PPC%20Pay%20Per%20Click" rel="alternate"></link><updated>2010-02-24T00:05:46Z</updated><author><name>ArticlesBase</name></author><id>tag:www.newsaboutinsurance.com,2010-02-24:/article/PPC%20Pay%20Per%20Click</id><summary type="html">&lt;strong&gt;Author: ronnish&lt;/strong&gt;&lt;br&gt;&lt;p&gt;The Internet Marketing Industry has its own principle and techniques. "Making money on Internet" - is a goal not too easy to achieve for many people. There is important to learn and to apply the proper and verified methods, even if these principles could not be found too easy always... The starting point is a website where its owner or a webmaster can use two ways to obtain the desired results - to earn money from an online business:&lt;br&gt;&lt;br&gt;- SEO - which co...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Technology"></category><category term="Computer Technology"></category><category term="Software"></category><category term="Search Software"></category><category term="Internet"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google Inc."></category><category term="Google AdWords"></category></entry><entry><title>Google scoops up display ad specialist Teracent</title><link href="http://www.newsaboutinsurance.com/article/Google%20scoops%20up%20display%20ad%20specialist%20Teracent" rel="alternate"></link><updated>2010-02-24T01:39:47Z</updated><author><name>AP News</name></author><id>tag:www.newsaboutinsurance.com,2010-02-24:/article/Google%20scoops%20up%20display%20ad%20specialist%20Teracent</id><summary type="html">&amp;amp;lt;div id="subtitle"&amp;amp;gt;&lt;a title="Google Inc." href="/topic/Google+Inc." &gt;Google&lt;/a&gt; buys &lt;a title="Silicon Valley" href="/topic/Silicon+Valley" &gt;Silicon Valley&lt;/a&gt; startup Teracent as part of its expansion into display advertising&amp;amp;lt;/div&amp;amp;gt;&amp;amp;lt;div&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;Google Inc. has snapped up another startup in its quest to sell more visual advertising on the Web.&amp;amp;lt;/p&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;The acquisition of &lt;a title="Teracent Corp." href="/topic/Teracent+Cor...</summary><category term="Company Activities and Information"></category><category term="Mergers and Acquisitions"></category><category term="Technology"></category><category term="Computer Technology"></category><category term="Software"></category><category term="Search Software"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Silicon Valley"></category><category term="Google Inc."></category><category term="Inktomi Corporation"></category><category term="DoubleClick Inc."></category><category term="San Mateo"></category><category term="Internet Search and Navigation Services"></category><category term="Vikas Jha"></category><category term="Teracent Corp."></category><category term="AdMob Inc."></category></entry><entry><title>2 Killer AdSense Ideas For A Home Based Business</title><link href="http://www.newsaboutinsurance.com/article/2%20Killer%20AdSense%20Ideas%20For%20A%20Home%20Based%20Business" rel="alternate"></link><updated>2010-02-24T02:05:39Z</updated><author><name>ArticlesBase</name></author><id>tag:www.newsaboutinsurance.com,2010-02-24:/article/2%20Killer%20AdSense%20Ideas%20For%20A%20Home%20Based%20Business</id><summary type="html">&lt;strong&gt;Author: Juhani Tontti&lt;/strong&gt;&lt;br&gt;&lt;p&gt;&lt;a title="Google AdSense" href="/topic/Google+AdSense" &gt;AdSense&lt;/a&gt; is one of the greatest &lt;strong&gt;ideas for a home based business&lt;/strong&gt;, but it is not an automatic money maker. To be able to earn well, you have to know, how great AdSense incomes are maid. There are two things, how to build enough traffic and how to make those visitors to click. &lt;strong&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;1. Pick High Paying And Long Tail Keywords.&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;The differe...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Marketing"></category><category term="Marketing Trends and Analysis"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google Inc."></category><category term="Google AdSense"></category><category term="Google AdWords"></category></entry><entry><title>Google snaps up mobile ad startup for $750 million</title><link href="http://www.newsaboutinsurance.com/article/Google%20snaps%20up%20mobile%20ad%20startup%20for%20%24750%20million" rel="alternate"></link><updated>2010-02-24T07:52:36Z</updated><author><name>AP News</name></author><id>tag:www.newsaboutinsurance.com,2010-02-24:/article/Google%20snaps%20up%20mobile%20ad%20startup%20for%20%24750%20million</id><summary type="html">&amp;amp;lt;div id="subtitle"&amp;amp;gt;&lt;a title="Google Inc." href="/topic/Google+Inc." &gt;Google&lt;/a&gt; accelerates its mobile ad expansion with $750 million purchase of &lt;a title="AdMob Inc." href="/topic/AdMob+Inc." &gt;AdMob&lt;/a&gt;&amp;amp;lt;/div&amp;amp;gt;&amp;amp;lt;div&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web on phones.&amp;am...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google Inc."></category><category term="Motorola Inc."></category><category term="Apple iPhone"></category><category term="Apple Inc."></category><category term="The Coca-Cola Company"></category><category term="Mountain View"></category><category term="Ford Motor Company"></category><category term="Google Android"></category><category term="eMarketer Inc."></category><category term="DoubleClick Inc."></category><category term="Benjamin Schachter"></category><category term="Imran Khan"></category><category term="Bob Davis"></category><category term="Susan Wojcicki"></category><category term="Internet Search and Navigation Services"></category><category term="Motorola Droid"></category><category term="Omar Hamoui"></category><category term="Noah Elkin"></category><category term="JumpTap Inc."></category><category term="AdMob Inc."></category><category term="Quattro Wireless Inc."></category></entry><entry><title>Google buys mobile ad firm in 750-mln-dollar deal</title><link href="http://www.newsaboutinsurance.com/article/Google%20buys%20mobile%20ad%20firm%20in%20750-mln-dollar%20deal" rel="alternate"></link><updated>2010-02-24T07:49:34Z</updated><author><name>AFP Global Edition</name></author><id>tag:www.newsaboutinsurance.com,2010-02-24:/article/Google%20buys%20mobile%20ad%20firm%20in%20750-mln-dollar%20deal</id><summary type="html">&amp;amp;lt;div&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;&lt;a title="Google Inc." href="/topic/Google+Inc." &gt;Google&lt;/a&gt; announced Monday it is buying smartphone ad specialty firm &lt;a title="AdMob Inc." href="/topic/AdMob+Inc." &gt;AdMob&lt;/a&gt; in a 750-million-dollar stock deal.&amp;amp;lt;/p&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;Google hopes AdMob will help it more effectively extend its lucrative Internet advertising domain into the booming world of mobile devices.&amp;amp;lt;/p&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;"Mobile advertising has enormous potential...</summary><category term="Advertising"></category><category term="Online Advertising"></category><category term="Technology"></category><category term="Electronics"></category><category term="Communications Products"></category><category term="Consumer Electronics"></category><category term="Cellular Phones"></category><category term="Hybrid Electronic Products"></category><category term="Personal Information Devices"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Silicon Valley"></category><category term="Google Inc."></category><category term="Google AdSense"></category><category term="Apple iPhone"></category><category term="Google Android"></category><category term="Microsoft Windows Mobile"></category><category term="Mountain View (California)"></category><category term="Susan Wojcicki"></category><category term="Neil Strother"></category><category term="Smartphones"></category><category term="Omar Hamoui"></category><category term="AdMob Inc."></category></entry><entry><title>Internet advertising appears to begin its comeback</title><link href="http://www.newsaboutinsurance.com/article/Internet%20advertising%20appears%20to%20begin%20its%20comeback" rel="alternate"></link><updated>2010-02-24T16:36:54Z</updated><author><name>AP News</name></author><id>tag:www.newsaboutinsurance.com,2010-02-24:/article/Internet%20advertising%20appears%20to%20begin%20its%20comeback</id><summary type="html">&amp;amp;lt;div id="subtitle"&amp;amp;gt;Signs of online advertising revival popping up as marketing in other media remains in funk&amp;amp;lt;/div&amp;amp;gt;&amp;amp;lt;div&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.&amp;amp;lt;/p&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layof...</summary><category term="Media"></category><category term="Advertising"></category><category term="Online Advertising"></category><category term="Newspapers"></category><category term="Company Activities and Information"></category><category term="Corporate Reporting"></category><category term="Earnings and Losses"></category><category term="Technology"></category><category term="Computer Technology"></category><category term="Software"></category><category term="Search Software"></category><category term="Internet"></category><category term="Publishing"></category><category term="Magazine and Newspaper Publishing"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google Inc."></category><category term="eMarketer Inc."></category><category term="The McClatchy Company"></category><category term="Gannett Co. Inc."></category><category term="David Hallerman"></category><category term="Efficient Frontier Inc."></category><category term="David Karnstedt"></category><category term="Lauren Rich Fine"></category><category term="Wilkofsky Gruen"></category></entry><entry><title>US online ads fell for second quarter in a row</title><link href="http://www.newsaboutinsurance.com/article/US%20online%20ads%20fell%20for%20second%20quarter%20in%20a%20row" rel="alternate"></link><updated>2010-02-24T22:40:51Z</updated><author><name>AP News</name></author><id>tag:www.newsaboutinsurance.com,2010-02-24:/article/US%20online%20ads%20fell%20for%20second%20quarter%20in%20a%20row</id><summary type="html">&amp;amp;lt;div id="subtitle"&amp;amp;gt;US Internet ads fell 5 percent in 2Q, second straight drop, as recession crimped marketing&amp;amp;lt;/div&amp;amp;gt;&amp;amp;lt;div&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;Internet advertising in the &lt;a title="United States" href="/topic/United+States" &gt;United States&lt;/a&gt; slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002.&amp;amp;lt;/p&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;The $5.4 billion spent on Internet ads during the three months ending in ...</summary><category term="Media"></category><category term="Advertising"></category><category term="Online Advertising"></category><category term="Newspapers"></category><category term="Marketing"></category><category term="National Economy"></category><category term="U.S. National Economy"></category><category term="Economic Issues"></category><category term="Recessions and Depressions"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google Inc."></category><category term="Interactive Advertising Bureau"></category></entry><entry><title>Economy erodes Internet advertising revenue</title><link href="http://www.newsaboutinsurance.com/article/Economy%20erodes%20Internet%20advertising%20revenue" rel="alternate"></link><updated>2010-02-24T22:29:32Z</updated><author><name>AFP Global Edition</name></author><id>tag:www.newsaboutinsurance.com,2010-02-24:/article/Economy%20erodes%20Internet%20advertising%20revenue</id><summary type="html">&amp;amp;lt;div&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;US spending on Internet ads was dragged down by the dire economy in the first half of 2009, according to a report which has been released by &lt;a title="Interactive Advertising Bureau" href="/topic/Interactive+Advertising+Bureau" &gt;Interactive Advertising Bureau&lt;/a&gt; and &lt;a title="PricewaterhouseCoopers LLP" href="/topic/PricewaterhouseCoopers+LLP" &gt;PricewaterhouseCoopers&lt;/a&gt;.&amp;amp;lt;/p&amp;amp;gt;&amp;amp;lt;p&amp;amp;gt;US online advertising revenue for the first six months...</summary><category term="Advertising"></category><category term="Classified Advertising"></category><category term="Online Advertising"></category><category term="Advertising and Related Services"></category><category term="Online Advertising Services"></category><category term="Information Technology Sector"></category><category term="Software and Services"></category><category term="Google Inc."></category><category term="Interactive Advertising Bureau"></category></entry></feed>